Market Wire, March, 2007
Ehrlich Written Communications, a copywriting and PR firm, announced today that it has been named the public
relations agency of record for Vancouver, Wash.-based Antares Advanced Test
Technologies, a global supplier of integrated semiconductor-test equipment
focused on maximizing chipmakers’ production yields.
Ehrlich Written Communications will administer a content-driven marcom and
media relations campaign for Antares — the world’s largest supplier of
semiconductor-test sockets and connectors. The campaign will increase
Antares’ visibility in the region, semiconductor-test industry, financial
community and online, according to Mark Murdza, Antares’ director of
marketing.
“We’re looking to Chris and his team to not only help us streamline some of
our marketing efforts, but to help us put together our story and get it out
to the world,” Murdza said.
The relationship between the firm and Antares complements the work Ehrlich Written Communications has done
to help promote hi-tech companies that specialize in enterprise healthcare
software, network-monitoring software and electro-mechanical engineering.
“Antares is clearly a market leader, and what we’ll do is help them become
a more ubiquitous presence in the venues that matter most to them,” said
Chris Ehrlich, the firm’s principal.
About Ehrlich Written Communications
Ehrlich Written Communications is a metro Portland PR
firm that runs content-driven marcom and media
relations campaigns for B2B and B2C clients across all industries. The
firm’s team members have written copy for Sprint, Gateway and a U.S.
senator — among others. EWC’s team members have backgrounds in public
relations , marketing and journalism. The firm’s team members use their
first-hand knowledge of newsrooms to effectively distill and package their
clients’ messages to secure both mainstream and industry-specific
publicity. http://www.ewcomm.com/
About Antares Advanced Test Technologies
Antares Advanced Test Technologies is reducing the cost of semiconductor
test, with concentration on high-sensitivity areas like yield and
integration of test disciplines, by focusing on customer support,
delivering innovative technologies and offering a single point of contact
for semiconductor test cell requirements including burn-in, ATE consumables
and thermal management solutions. Antares is headquartered in Vancouver,
Wash
financial copywriter